Fairtrade Fortnight starts on 27 February. This year’s campaign is ‘Take a Step’ for Fairtrade, calling on people in the UK to engage with the Fairtrade Foundation’s vision of an even bigger movement for positive change on unfair trade, including making the switch to buying Fairtrade.
In a new development from past campaigns, Fairtrade Fortnight in 2012 will kickstart a whole year of Fairtrade activities, aimed at inspiring people not to just think about Fairtrade for the period of Fairtrade Fortnight, but to get them more involved with Fairtrade at different times throughout the year. The ‘steps’ theme will continue for World Fair Trade Day, throughout a Summer of Fairtrade activities and beyond.
The Co-operative Party will be taking part, promoting Fairtrade from local level to Parliament. We will be holding an event in Westminster with Divine Chocolate for MPs to hear from two cocoa farmers from Ghana.
Elias Mohammed and Agnes Armah are visiting the UK as ambassadors of the Kuapa Kokoo co-operative, part owners of Divine. 43 year old Agnes is a cocoa farmer and owns a 10 acre farm in the Western region of Ghana. She is also the elected recorder of her society and Treasurer of her district. 55 year old Elias is also a cocoa farmer as well as a recorder and has been voted on to the National Executive Committee.
Elias and Agnes will be sharing their personal stories about improvements to their villages brought about through Fairtrade and belonging to a co-operative. These include the provision of a borehole to provide clean water, workshops on child labour, and the construction of a toilet block at the local school. Those attending will also hear how Divine’s pioneering business model of ‘Fairtrade Plus’ farmer ownership means an even better deal for farmers and their families.