This month sees the launch of a refreshed brand identity for the Co-operative Party. Here's more about the new look, designed to reflect the Party’s renewed ambition.

It’s an exciting time to be a member of the Party. Now in our second century, membership is at its highest in modern times and our influence and impact are greater than ever.

In 2018 we began to look at how we could develop the Party’s brand to better reflect that renewed ambition, while ensuring it remains true to the values and heritage of our Party and movement. We’ve been working with the agency Soapbox (responsible for the look and feel of organisations from Oxfam to the IPPR and Fabians), to deliver just that.

Members will have already seen the results of this work on display in the latest edition of our member magazine, The Pioneer, and your newest membership pack. From today, you’ll also see it being rolled out across all the Party’s printed and digital output.

We hope our new look excites and surprises you. But hopefully it also feels a bit familiar. Our new logo incorporates a bee, a symbol long associated with co-operative movement, reminding us of our strength when we work together. The bold fonts, imagery and colours are intended as a modern take our movement’s rich history; practical, campaigning and restless for change.

And that sense of bold, no-nonsense practicality extends to the roll-out of the new brand. The aim is to make it easy for everyone to use the new brand and to make it their own.

Dozens of local Co-operative Parties have already ordered a ‘Brand Starter Pack’ at nominal cost that includes a roller banner, tablecloth, membership forms, and a USB stick with templates to print and use. If you haven’t done so already, it’s still possible to order here. The same materials will also be available to download from the Party website in coming days.

We hope you agree that the new look does justice to the incredible work you and our members are doing – and maybe makes you feel a little proud too.