Briefing:
Coming soon: a new brand for the Co-operative Party


With the Party's second century now underway, and with our profile, membership and activity at their greatest in modern times, the time has come for a new brand that better reflects our renewed purpose and ambition as a Party.

March 2019 will see the launch of a re-designed brand for the Party, including the roll-out of a new logo and materials. Here’s everything you need to know about getting your local party ready.

Key information

  • The Co-operative Party will be launching a refreshed brand, including a new logo, in March 2019.
  • The new brand will include new document templates (such as a letterhead and PowerPoint slides), versions of the logo for your party council, and other tools which your local party can use.
  • All Parties will also be able to order a branding starter pack. This will contain materials such as a roller banner, table cloth and membership forms, at a heavily-subsidised cost.

    Order my Brand Starter Pack

  • Digital versions of all templates, logo files, fonts and other materials will also be available to download from mid-February 2019.
  • You’ll be able to see a preview of the new brand in the next edition of the Pioneer, our member magazine.
  • The new brand will be officially launched at Common Decency, the Party’s Spring Conference on 9th March 2019.

Further details

Some background
What has the process been so far?
What's actually changing?
Where can I see what the new brand looks like?
How can I get the new materials?
What should I do with the old materials?
Action Points
  • Think about how you use the current brand
    Think about any existing printed materials, documents or templates you currently use, which may need updating or replacing.
  • Update your local Party
    Keep members updated that the new branding is coming, and how it will be rolled out.
  • Keep an eye out
    Keep an eye out for more information about how to order your local Party's Brand Starter Pack, which will be available from early February.
Get help

For more information about the new brand or advice on how to roll it out, get in touch